Swivel vs. Sales Coaches
The major drawbacks of sales coaches
When your reps are struggling to hit quota, sales training seems like the obvious fix. Traditional sales coaching focuses on skills—but leaves gaps in strategy, tools, and execution. Swivel fills those gaps, giving your reps the playbooks, systems, and support they need to consistently win.
See how systems win over coaches
Sales Coaches
Swivel
Month 1
Book a sales coach or training
Leadership invests in one-off coaching or a program to improve rep performance.
vs
GTM
Align sales and marketing on Swivel’s 13-point go-to-market (GTM) framework.
Month 1
Book a sales coach or training
SALES COACH
Leadership invests in one-off coaching or a program to improve rep performance.
vs
GTM
Swivel
Align sales and marketing on Swivel’s 13-point go-to-market (GTM) framework.
Month 1
Book a sales coach or training
SALES COACH
Leadership invests in one-off coaching or a program to improve rep performance.
vs
GTM
Swivel
Align sales and marketing on Swivel’s 13-point go-to-market (GTM) framework.
Month 2
Motivation spikes
Reps get a word doc with some messaging, perhaps a temporary lift, but nothing is reinforced with tools or systems.
vs
Training
Provide reps with a full training system, e.g. playbooks, battlecards, objection-handling cards, role-playing exercises, and customer-facing materials.
Month 2
Motivation spikes
SALES COACH
Reps get a word doc with some messaging, perhaps a temporary lift, but nothing is reinforced with tools or systems.
vs
Training
Swivel
Provide reps with a full training system, e.g. playbooks, battlecards, objection-handling cards, role-playing exercises, and customer-facing materials.
Month 2
Motivation spikes
SALES COACH
Reps get a word doc with some messaging, perhaps a temporary lift, but nothing is reinforced with tools or systems.
vs
Training
Swivel
Provide reps with a full training system, e.g. playbooks, battlecards, objection-handling cards, role-playing exercises, and customer-facing materials.
Month 3
No impact on revenue
Without meetings, visual playbooks, customer facing-materials, or full enablement, training falls flat.
vs
System
Build Swivel’s full-funnel system, including demand gen, a BD function, and RevOps to support it all.
Month 3
No impact on revenue
SALES COACH
Without meetings, visual playbooks, customer facing-materials, or full enablement, training falls flat.
vs
System
Swivel
Build Swivel’s full-funnel system, including demand gen, a BD function, and RevOps to support it all.
Month 3
No impact on revenue
SALES COACH
Without meetings, visual playbooks, customer facing-materials, or full enablement, training falls flat.
vs
System
Swivel
Build Swivel’s full-funnel system, including demand gen, a BD function, and RevOps to support it all.
Month 4
Reps leave, take knowledge with them
With no embedded system, turnover erases whatever progress was made.
vs
Revenue
Scale revenue with a full-funnel system and the training to maximize reps and ramp new ones quickly.
Month 4
Reps leave, take knowledge with them
SALES COACH
With no embedded system, turnover erases whatever progress was made.
vs
Revenue
Swivel
Scale revenue with a full-funnel system and the training to maximize reps and ramp new ones quickly.
Month 4
Reps leave, take knowledge with them
SALES COACH
With no embedded system, turnover erases whatever progress was made.
vs
Revenue
Swivel
Scale revenue with a full-funnel system and the training to maximize reps and ramp new ones quickly.
We know what you're thinking
“Close rates are our biggest issue. Not meetings.”
“Close rates are our biggest issue. Not meetings.”
“Close rates are our biggest issue. Not meetings.”
"No, actually. Close rates are the priority."
"No, actually. Close rates are the priority."
"No, actually. Close rates are the priority."
"I just need a coach to hold them accountable."
"I just need a coach to hold them accountable."
"I just need a coach to hold them accountable."
Press the easy button.
Win more deals with Swivel.
Press the easy button.
Win more deals with Swivel.
Press the easy button.
Win more deals with Swivel.
Swivel helps your team close more deals faster by giving them the right tools, guidance, and systems built right into their daily workflow—not just coaching sessions.
Swivel helps your team close more deals faster by giving them the right tools, guidance, and systems built right into their daily workflow—not just coaching sessions.
Swivel helps your team close more deals faster by giving them the right tools, guidance, and systems built right into their daily workflow—not just coaching sessions.
Learn the other 13 moves that won't drive revenue.
Uncover more of the common growth mistakes beyond sales coaches that keep companies stuck—and what works instead.
"By making our sales processes more data driven, Swivel helps us not only strengthen existing relationships, but also forge profitable new ones. Their insights and techniques have been crucial in maximizing our growth and customer engagement."
Brett Schwartz
CAO, Geyer
Ready to begin?
Book a meeting
Ready to begin?
Book a meeting
Ready to begin?
Book a meeting
Get our monthly newsletter for sales and marketing insights!
Receive expert tips on sales enablement, marketing tech, CRMs, content strategies, performance tracking, and more directly in your inbox each month.
Partners and Certifications
Get our monthly newsletter for sales and marketing insights!
Receive expert tips on sales enablement, marketing tech, CRMs, content strategies, performance tracking, and more directly in your inbox each month.
Partners and Certifications
Get our monthly newsletter for sales and marketing insights!
Receive expert tips on sales enablement, marketing tech, CRMs, content strategies, performance tracking, and more directly in your inbox each month.
Partners and Certifications