Swivel vs. BDRs
The major drawbacks of BDRs
BDRs can burn budget and time without guaranteed results. Swivel fills the gaps by giving your reps the systems, tools, and strategy they need to generate meetings that actually convert.
See how systems win over BDRs
BDRs
Swivel
Month 1
Hiring and training
BDRs are given unclear GTM and access to very limited materials and conversations.
vs
GTM
Align sales and marketing on Swivel’s 13-point go-to-market (GTM) framework.
Month 1
Hiring and training
BDRs
BDRs are given unclear GTM and access to very limited materials and conversations.
vs
GTM
Swivel
Align sales and marketing on Swivel’s 13-point go-to-market (GTM) framework.
Month 1
Hiring and training
BDRs
BDRs are given unclear GTM and access to very limited materials and conversations.
vs
GTM
Swivel
Align sales and marketing on Swivel’s 13-point go-to-market (GTM) framework.
Month 2
No meetings
Lack of early wins turns BDRs to brute-force tactics and poor-fit leads, like their network and friends.
vs
System
Build Swivel’s full-funnel system - including demand gen, a BD function, and RevOps to support it all.
Month 2
No meetings
BDRs
Lack of early wins turns BDRs to brute-force tactics and poor-fit leads, like their network and friends.
vs
System
Swivel
Build Swivel’s full-funnel system - including demand gen, a BD function, and RevOps to support it all.
Month 2
No meetings
BDRs
Lack of early wins turns BDRs to brute-force tactics and poor-fit leads, like their network and friends.
vs
System
Swivel
Build Swivel’s full-funnel system - including demand gen, a BD function, and RevOps to support it all.
Month 3
Rep burnout
BDRs spend time at events and on inefficient tactics. Meetings are set with poor-fit leads, burning out reps.
vs
Meetings
Turn interest from warm, high-value accounts into meetings for reps— continuously and at scale.
Month 3
Rep burnout
BDRs
BDRs spend time at events and on inefficient tactics. Meetings are set with poor-fit leads, burning out reps.
vs
Meetings
Swivel
Turn interest from warm, high-value accounts into meetings for reps— continuously and at scale.
Month 3
Rep burnout
BDRs
BDRs spend time at events and on inefficient tactics. Meetings are set with poor-fit leads, burning out reps.
vs
Meetings
Swivel
Turn interest from warm, high-value accounts into meetings for reps— continuously and at scale.
Month 4
BDRs leave and turnover
Frustrated by limited results, BDRs leave or get fired. You’re back where you started.
vs
Pipeline
Scale outreach for all reps so everyone has meetings on their calendar with warm, in-market leads.
Month 4
BDRs leave and turnover
BDRs
Frustrated by limited results, BDRs leave or get fired. You’re back where you started.
vs
Pipeline
Swivel
Scale outreach for all reps so everyone has meetings on their calendar with warm, in-market leads.
Month 4
BDRs leave and turnover
BDRs
Frustrated by limited results, BDRs leave or get fired. You’re back where you started.
vs
Pipeline
Swivel
Scale outreach for all reps so everyone has meetings on their calendar with warm, in-market leads.
We know what you're thinking
“BDRs will create enough meetings through cold calling.”
“BDRs will create enough meetings through cold calling.”
“BDRs will create enough meetings through cold calling.”
“We can get good quality revenue from our BDRs.”
“We can get good quality revenue from our BDRs.”
“We can get good quality revenue from our BDRs.”
“A BD agency specializes in this, they know what they’re doing and can get us results.”
“A BD agency specializes in this, they know what they’re doing and can get us results.”
“A BD agency specializes in this, they know what they’re doing and can get us results.”
“We can use AI agents.”
“We can use AI agents.”
“We can use AI agents.”
Press the easy button.
Win more deals with Swivel.
Press the easy button.
Win more deals with Swivel.
Press the easy button.
Win more deals with Swivel.
Swivel helps your team close more deals faster by giving them the right tools, guidance, and systems built right into their daily workflow—not just coaching sessions.
Swivel helps your team close more deals faster by giving them the right tools, guidance, and systems built right into their daily workflow—not just coaching sessions.
Swivel helps your team close more deals faster by giving them the right tools, guidance, and systems built right into their daily workflow—not just coaching sessions.
Learn the other 13 moves that won't drive revenue.
Uncover more of the common growth mistakes beyond BDRs that keep companies stuck—and what works instead.
"[RevOS] has been the perfect blend of marketing strategy and sales enablement. Swivel makes sure my calendar is fully booked with quality meetings. That’s where the rubber meets the road."
Kurtis Hawkins
Director of Sales, Abre
Ready to begin?
Book a meeting
Ready to begin?
Book a meeting
Ready to begin?
Book a meeting
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Receive expert tips on sales enablement, marketing tech, CRMs, content strategies, performance tracking, and more directly in your inbox each month.
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Get our monthly newsletter for sales and marketing insights!
Receive expert tips on sales enablement, marketing tech, CRMs, content strategies, performance tracking, and more directly in your inbox each month.
Partners and Certifications