About Swivel

Making growth easy, predictable, and repeatable for service, tech, and manufacturing companies.

We believe in no-nonsense revenue growth, because smart businesses deserve more than clicks and cold leads—they deserve real revenue and predictable scalability.

Our story

After years as a sales leader and consultant in the B2B space, Simcha Kackley kept seeing the same story play out: executives under pressure to drive growth, reps burning out, and companies piecing together tools and tactics that never really worked. Everyone wanted the same things—better leads, smarter tech, and sales enablement that actually moved deals forward—but no one was offering all of it in one place. Stitching it together only created more gaps.

That's when Simcha had a different idea:

What if people could "swivel" their approach to growth to encompass the entire process? What if there was a full, flexible system built to drive revenue across the entire funnel—one that aligned teams, eliminated guesswork, and gave sales everything they needed to close?

She spent the next several years building and refining that system. Five years in, she helped a company grow 30% year-over-year without adding a single rep. That's when she realized there was something special in her approach.

In 2018, Simcha launched Swivel and the Revenue Operating System™ (RevOS™) to take the pressure off teams and make revenue growth easier. Simcha's system has booked thousands of qualified meetings for B2B companies in tech, manufacturing, and professional services, proving that when you stop duct-taping your growth together, real revenue growth follows.

See how RevOS™ is different

See how it's different

See how RevOS™ is different

Meet the team

Simcha Kackley

Founder & CEO

Your results-driven guide with 15+ years of leadership experience in transforming companies from brute-force to scalable growth.

She was born in Jerusalem and her name means “joy and happiness.”

Simcha Kackley

Founder & CEO

Your results-driven guide with 15+ years of leadership experience in transforming companies from brute-force to scalable growth.

She was born in Jerusalem and her name means “joy and happiness.”

Simcha Kackley

Founder & CEO

Your results-driven guide with 15+ years of leadership experience in transforming companies from brute-force to scalable growth.

She was born in Jerusalem and her name means “joy and happiness.”

Gracia Ostendorf

VP of Operations

Your organization and process guru, helping you eliminate chaos and see results with data-driven strategies and proven frameworks.

She’s always had a fascination with language and has studied Spanish, Latin, Japanese, German, Norwegian, ASL, and Russian.

Gracia Ostendorf

VP of Operations

Your organization and process guru, helping you eliminate chaos and see results with data-driven strategies and proven frameworks.

She’s always had a fascination with language and has studied Spanish, Latin, Japanese, German, Norwegian, ASL, and Russian.

Gracia Ostendorf

VP of Operations

Your organization and process guru, helping you eliminate chaos and see results with data-driven strategies and proven frameworks.

She’s always had a fascination with language and has studied Spanish, Latin, Japanese, German, Norwegian, ASL, and Russian.

Sterling Crain

Creative Director

Your award-winning creative leader with 13+ years of experience crafting brand systems, digital experiences, and campaigns that elevate UX and strengthen brand appeal.

He used to have a scurry of squirrels that he would hand-feed outside his apartment.

Sterling Crain

Creative Director

Your award-winning creative leader with 13+ years of experience crafting brand systems, digital experiences, and campaigns that elevate UX and strengthen brand appeal.

He used to have a scurry of squirrels that he would hand-feed outside his apartment.

Sterling Crain

Creative Director

Your award-winning creative leader with 13+ years of experience crafting brand systems, digital experiences, and campaigns that elevate UX and strengthen brand appeal.

He used to have a scurry of squirrels that he would hand-feed outside his apartment.

Katrina Eresman

GTM Strategist

Your strategic storyteller with a talent for translating a product’s unique market position into content that connects, educates, and drives action.

She's obsessed with the movie “Twister.”

Katrina Eresman

GTM Strategist

Your strategic storyteller with a talent for translating a product’s unique market position into content that connects, educates, and drives action.

She's obsessed with the movie “Twister.”

Katrina Eresman

GTM Strategist

Your strategic storyteller with a talent for translating a product’s unique market position into content that connects, educates, and drives action.

She's obsessed with the movie “Twister.”

Nicolas Heath

Content and Business Development Strategist

Your buyer-insight expert, turning deep understanding of customer priorities into messaging that drives warm meetings and helps close more deals.

He was raised in Nigeria, West Africa.

Nicolas Heath

Content and Business Development Strategist

Your buyer-insight expert, turning deep understanding of customer priorities into messaging that drives warm meetings and helps close more deals.

He was raised in Nigeria, West Africa.

Nicolas Heath

Content and Business Development Strategist

Your buyer-insight expert, turning deep understanding of customer priorities into messaging that drives warm meetings and helps close more deals.

He was raised in Nigeria, West Africa.

Ty Whitaker

Operations Manager

Your ops and infrastructure guru with a passion for helping teams optimize their sales tech processes and tracking.

He played lead trumpet for the nationally ranked Loveland Showchoir "By Request" for 10 years.

Ty Whitaker

Operations Manager

Your ops and infrastructure guru with a passion for helping teams optimize their sales tech processes and tracking.

He played lead trumpet for the nationally ranked Loveland Showchoir "By Request" for 10 years.

Ty Whitaker

Operations Manager

Your ops and infrastructure guru with a passion for helping teams optimize their sales tech processes and tracking.

He played lead trumpet for the nationally ranked Loveland Showchoir "By Request" for 10 years.

Andrew Finelli

GTM Engineer and Digital Marketing Specialist

Your GTM systems engineer, building tailored tech and automation that enable confident execution, faster workflows, and scalable growth.

He and his fiancée both coincidentally snap using their pointer finger instead of their middle finger.

Andrew Finelli

GTM Engineer and Digital Marketing Specialist

Your GTM systems engineer, building tailored tech and automation that enable confident execution, faster workflows, and scalable growth.

He and his fiancée both coincidentally snap using their pointer finger instead of their middle finger.

Andrew Finelli

GTM Engineer and Digital Marketing Specialist

Your GTM systems engineer, building tailored tech and automation that enable confident execution, faster workflows, and scalable growth.

He and his fiancée both coincidentally snap using their pointer finger instead of their middle finger.

Kara Cromer

Marketing Coordinator

Your data-driven media expert, with a focus on creating impactful paid advertising campaigns that drive real results.

She got a Halloween tattoo because she loves the holiday so much.

Kara Cromer

Marketing Coordinator

Your data-driven media expert, with a focus on creating impactful paid advertising campaigns that drive real results.

She got a Halloween tattoo because she loves the holiday so much.

Kara Cromer

Marketing Coordinator

Your data-driven media expert, with a focus on creating impactful paid advertising campaigns that drive real results.

She got a Halloween tattoo because she loves the holiday so much.

Brian Kane

Designer

Your designer with a drive to surprise and delight clients with compelling designs that drive tangible results.

He's built two actual houses.

Brian Kane

Designer

Your designer with a drive to surprise and delight clients with compelling designs that drive tangible results.

He's built two actual houses.

Brian Kane

Designer

Your designer with a drive to surprise and delight clients with compelling designs that drive tangible results.

He's built two actual houses.

Our core values

Be Human

We always do our best work without expecting perfection. We value work-life balance and give ourselves and others space to make mistakes and grow from them.

Be Human

We always do our best work without expecting perfection. We value work-life balance and give ourselves and others space to make mistakes and grow from them.

Be Human

We always do our best work without expecting perfection. We value work-life balance and give ourselves and others space to make mistakes and grow from them.

Act with Intention

Living with purpose and intention shapes everything we do. We stay mindful of our impact, see the bigger picture, and use each day to build what we want to see in the world.

Act with Intention

Living with purpose and intention shapes everything we do. We stay mindful of our impact, see the bigger picture, and use each day to build what we want to see in the world.

Act with Intention

Living with purpose and intention shapes everything we do. We stay mindful of our impact, see the bigger picture, and use each day to build what we want to see in the world.

Foster Positivity

Positivity is a choice. We focus on what we want to build—not what we fear. We accept what we can’t change and trust our ability to improve what we can.

Foster Positivity

Positivity is a choice. We focus on what we want to build—not what we fear. We accept what we can’t change and trust our ability to improve what we can.

Foster Positivity

Positivity is a choice. We focus on what we want to build—not what we fear. We accept what we can’t change and trust our ability to improve what we can.

Take Ownership

We own our work and believe in its value. We take responsibility for our part and step up to support others when needed.

Take Ownership

We own our work and believe in its value. We take responsibility for our part and step up to support others when needed.

Take Ownership

We own our work and believe in its value. We take responsibility for our part and step up to support others when needed.

Nurture Curiosity

Questions take us further than answers. We listen more than we speak, stay open to learning, and let curiosity expand our skills and our world.

Nurture Curiosity

Questions take us further than answers. We listen more than we speak, stay open to learning, and let curiosity expand our skills and our world.

Nurture Curiosity

Questions take us further than answers. We listen more than we speak, stay open to learning, and let curiosity expand our skills and our world.

THE REVENUE OPERATING SYSTEM

Meet RevOS™

Swivel's proven system to power results.

Swivel helps you drive revenue by aligning your strategy, demand gen, business development, and sales processes so they finally work together. While we build and scale your revenue system, all you have left to do is close the deals.