As the CEO, it's your job to delegate and empower your teams to do their best work — but when you give away too much, you leave your company open to misalignment, wasted time and resources, and diminishing returns.
Here are the 6 roles every B2B CEO must own in order to lead their organization successfully to revenue growth:
Chief Market Clarifier
Define and defend the niche.
Ensure the entire organization is aligned on exactly who you're for—and who you're not. Sharpen ICP focus and articulate clear, defensible differentiators that win.
Demand Generator
Create inbound gravity—not outbound grind.
Push for a consistent engine of warm demand: referrals, partner pull-through, and high-intent inbound—instead of brute-force cold calls.
Prospecting Maximizer
Make sure your reps are catching in-market buyers while they’re hot.
Prioritize converting warm, hand-raising leads. Plug the leaky bucket and stop wasting time on random outbound that doesn’t convert.
Enablement & Systems Investor
Equip reps to win from Day 1.
Invest in systems, tools, and training that reduce ramp time and raise win rates. Make sales systems a competitive advantage.
Revenue Attribution Demander
Bring clarity to what’s driving growth.
Insist on pipeline-connected metrics—not vanity KPIs. Demand attribution across sales and marketing so every dollar has proof of performance.
Strategic Alignment Enforcer
Make every team accountable to profitable growth.
Align product, marketing, and sales to one revenue outcome. Dismantle silos and eliminate the 14 most common distractions that derail focus.
Swivel helps B2B companies builds a full-funnel revenue engine that generates 10-20x ROI.
With 50+ B2B skillsets and proven frameworks, you’ll get more qualified meetings, higher conversion, & predictable revenue.
