Posts2021-01-25T16:23:07+00:00

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Inbound Marketing

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Let's talk about INBOUND MARKETING First, WHAT is it? It is "interacting with buyers and answering their needs at each stage of the their journey to generate leads." Which TACTICS [...]

Supercharged Sales Enablement

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B2B CEOs: Are your marketing and sales team experiencing any of these challenges? ❌ Declining margins from weak differentiation ❌ Declining close rates from increasing competitive pressure ❌ Not enough at-bats from ineffective hunting The [...]

Step #3: Sales Enablement

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Swivel wrote the playbook on growth. Step #3: Sales Enablement What does "Sales enablement" mean in action? 👫 Sales & Marketing Alignment: We collaborate cross-functionally every step of the way [...]

Workflow Inefficiencies

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There's nothing more frustrating than losing sales and opportunities solely due to workflow inefficiencies. The good news? These losses are easily preventable with a little forethought and process adjustment. You've [...]

Optimize Your Content

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If you're not optimizing your content for each stage of the buyer journey, you're missing valuable opportunities to connect with and relate to potential customers — to meet them exactly [...]

Smart Sales Enablement

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35% of B2B sales reps TURNOVER 😮 The solution is... 💡 SMART SALES ENABLEMENT💡 What is Sales Enablement? "Setting sales up for success with the skills, knowledge, and process expertise [...]

Healthy Collaboration

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Hot take: You cannot experience growth without healthy collaboration between both sales & marketing. But, what does healthy collaboration look like? ✅ Weekly meetings! (with productive agendas) ✅ Alignment on [...]

Growth Recipe

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Some 10-200M B2B CEOs say Marketing is a waste of money. But it’s NOT a waste if you focus on your Growth Recipe. You may be asking, "What does a [...]

Joining Swivel: Emily Rentschler

News|

Swivel is excited to announce that Emily Rentschler will be joining the team as our new Marketing Specialist. Emily comes to Swivel with a strong background in Marketing and Sales [...]

Joining Swivel: Gracia Ostendorf

News|

Swivel is happy to announce that Gracia Ostendorf has joined the team as our new Content Marketing Manager. Gracia brings experience in the higher ed industry from her most recent [...]

PLAYBOOK: Value Prop Testing

Go to Market|

Familiar with this business? Growth from referrals has reached a plateau. Cold calling doesn't work like it used to. Haven't effectively hit the market proactively with their message yet. Not [...]

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