Blog
Joining Swivel: David McGlynn
Swivel is happy to announce that David McGlynn will be joining the team as our newest Chief Strategist. Most recently, the senior vice president of strategy & marketing at Planes [...]
Let’s Calculate Your Buyer-Experience (BX) Score
Just answer 5 questions. 1 = Not at all 2 = A little 3 = Totally! We do this well. Do you know the journey your buyer is taking to [...]
Fundamental Issues in Sales and Marketing
Sales, Marketing, and the Business SALES ISSUES: Topline is stagnant Margins are declining I have unpredictable revenue CURRENT MARKETING TACTICS: Tradeshows Begging PR for mentions Organic social posts Weekly blogs [...]
Most Marketers Don’t Know Modern Marketing
[One could have 5 years experience and be far more effective than someone with 10 years experience - if it was truly maximized learning.] Why? These are my guesses: Their [...]
B2B Sales Turnover is 35%
What can we do about it? According to the Bridge Group, B2B salespeople turnover is 35%. While some turnover can be good, 35% is not sustainable and indicates there’s a [...]
PLAYBOOK: Value Prop Testing
Familiar with this business? Growth from referrals has reached a plateau. Cold calling doesn't work like it used to. Haven't effectively hit the market proactively with their message yet. Not [...]
VIDEO: Top 10 Sales Challenges
Do you relate with any of these? Interviewed 100+ CEOs and heads of Sales. Here are the Top 10 Sales Challenges. What would you add? [...]
Are you still sending newsletters?
If you’re sending a newsletter, you’re wasting time and hurting your brand. Why? They are not personalized They throw 10 things at you hoping 1 will stick There is too [...]
Sales Enablement: How We Give Sales Their Mojo Back
Sales Enablement 101 How we give Sales their mojo back Why You Should Care About Sales Enablement: Sales people are losing their mojo around the world. There are two reasons: [...]
Tracking Your Marketing ROI: Where Are You in the Evolution?
Where are you in the evolution? Where are you in the evolution of tracking your Marketing ROI? You should know what each dollar in marketing is driving in revenue for [...]
Simcha Kackley as Interim CMO at LEI Home Enhancements
I had the pleasure of serving in an interim CMO role this year at LEI Home Enhancements, leading both sales and marketing. What a joy it was to help a [...]
Your Agile Marketing: Health Check
I went through a certification this week for Agile Marketing in Minneapolis, and it was phenomenal! It incorporated a perfect combination of ways to drive mindset shifts and new practical [...]
Data Activation is Hard: Is it a People, Process, or System issue?
Only 49% of marketers report being able to use data to guide marketing strategy. What do you think is going on? In a recent study, sponsored by SAS, MIT Sloan Management [...]
SMBs: How to Choose Technologies for Your Growth: Data, Marketing, and Sales
Data, Marketing, and Sales I've gotten a ton of questions over the past few months around: How to select technologies to support business growth. Here you go, SMB sales and [...]
