Blog
Inbound Marketing
Let's talk about INBOUND MARKETING First, WHAT is it? It is "interacting with buyers and answering their needs at each stage of the their journey to generate leads." Which TACTICS [...]
Supercharged Sales Enablement
B2B CEOs: Are your marketing and sales team experiencing any of these challenges? ❌ Declining margins from weak differentiation ❌ Declining close rates from increasing competitive pressure ❌ Not enough at-bats from ineffective hunting The [...]
Step #3: Sales Enablement
Swivel wrote the playbook on growth. Step #3: Sales Enablement What does "Sales enablement" mean in action? 👫 Sales & Marketing Alignment: We collaborate cross-functionally every step of the way [...]
Setting Up Your Tech Stack For Long Term Success
How does your tech stack set you up for long term success? Many companies I work with do NOT have a sustainable tech stack––and it is SO important for this [...]
Scale Your Sales Outreach
How can you scale your sales outreach when you only have so many people on your sales team? Strategic use of automation tools. Make your automation meaningful — spam won't [...]
Step #2: Buyer Experience
Swivel wrote the playbook on growth. Step #2: Buyer Experience What does this entail? 👣 Branding & Digital Footprint: We define your buyer-centric sales playbook with process & SLAs 🛤 [...]
Playbook on Growth: Step 1 Develop the Go-To Market Strategy with our client
Swivel wrote the playbook on growth. Step #1: Develop the Go-To Market Strategy with our client What does this mean? 🎯 Strategy & Planning: We guide you to positioning & [...]
Workflow Inefficiencies
There's nothing more frustrating than losing sales and opportunities solely due to workflow inefficiencies. The good news? These losses are easily preventable with a little forethought and process adjustment. You've [...]
6 Steps to Sales Enablement
B2B CEOs: Do you have ACTIONABLE tactics to enable your sales team? If this answer is NO, here are 6 steps to sales enablement: 1️⃣ Inbound Opportunities + Real-Time Alerts [...]
Optimize Your Content
If you're not optimizing your content for each stage of the buyer journey, you're missing valuable opportunities to connect with and relate to potential customers — to meet them exactly [...]
Smart Sales Enablement
35% of B2B sales reps TURNOVER 😮 The solution is... 💡 SMART SALES ENABLEMENT💡 What is Sales Enablement? "Setting sales up for success with the skills, knowledge, and process expertise [...]
Healthy Collaboration
Hot take: You cannot experience growth without healthy collaboration between both sales & marketing. But, what does healthy collaboration look like? ✅ Weekly meetings! (with productive agendas) ✅ Alignment on [...]
Get to Know your Niche
Are you a sales-driven organization ready to invest in marketing, but don't know where to start? First things first, gather your sales & marketing team. Then you all need to [...]
Growth Recipe
Some 10-200M B2B CEOs say Marketing is a waste of money. But it’s NOT a waste if you focus on your Growth Recipe. You may be asking, "What does a [...]
InMail Vs. 1st Connections on LinkedIn
HOT TAKE: LinkedIn 1st connections win every time over InMails. 1. Define your ideal customer profile (ICP) in LinkedIn Sales Nav 2. Connection Requests Then, once you are 1st connections [...]
New to Modern Growth Strategies?
Are you a sales-driven organization ready to invest in marketing, but don't know where to start? First things first, gather your sales & marketing team. Then you all need to [...]
5 Ways to Maximize Sales-Ready Leads
Don’t drive garbage leads from e-books. Instead, drive more high intent demo requests. Seems so simple, right?! That's what we all want—quality, ready to buy leads. However, it would be [...]
Joining Swivel: Emily Rentschler
Swivel is excited to announce that Emily Rentschler will be joining the team as our new Marketing Specialist. Emily comes to Swivel with a strong background in Marketing and Sales [...]
Joining Swivel: Gracia Ostendorf
Swivel is happy to announce that Gracia Ostendorf has joined the team as our new Content Marketing Manager. Gracia brings experience in the higher ed industry from her most recent [...]
Let’s Calculate Your Buyer-Experience (BX) Score
Just answer 5 questions. 1 = Not at all 2 = A little 3 = Totally! We do this well. Do you know the journey your buyer is taking to [...]
Fundamental Issues in Sales and Marketing
Sales, Marketing, and the Business SALES ISSUES: Topline is stagnant Margins are declining I have unpredictable revenue CURRENT MARKETING TACTICS: Tradeshows Begging PR for mentions Organic social posts Weekly blogs [...]
Most Marketers Don’t Know Modern Marketing
[One could have 5 years experience and be far more effective than someone with 10 years experience - if it was truly maximized learning.] Why? These are my guesses: Their [...]
B2B Sales Turnover is 35%
What can we do about it? According to the Bridge Group, B2B salespeople turnover is 35%. While some turnover can be good, 35% is not sustainable and indicates there’s a [...]
PLAYBOOK: Value Prop Testing
Familiar with this business? Growth from referrals has reached a plateau. Cold calling doesn't work like it used to. Haven't effectively hit the market proactively with their message yet. Not [...]
VIDEO: Top 10 Sales Challenges
Do you relate with any of these? Interviewed 100+ CEOs and heads of Sales. Here are the Top 10 Sales Challenges. What would you add? [...]
Are you still sending newsletters?
If you’re sending a newsletter, you’re wasting time and hurting your brand. Why? They are not personalized They throw 10 things at you hoping 1 will stick There is too [...]
Sales Enablement: How We Give Sales Their Mojo Back
Sales Enablement 101 How we give Sales their mojo back Why You Should Care About Sales Enablement: Sales people are losing their mojo around the world. There are two reasons: [...]
Tracking Your Marketing ROI: Where Are You in the Evolution?
Where are you in the evolution? Where are you in the evolution of tracking your Marketing ROI? You should know what each dollar in marketing is driving in revenue for [...]
Simcha Kackley as Interim CMO at LEI Home Enhancements
I had the pleasure of serving in an interim CMO role this year at LEI Home Enhancements, leading both sales and marketing. What a joy it was to help a [...]
Your Agile Marketing: Health Check
I went through a certification this week for Agile Marketing in Minneapolis, and it was phenomenal! It incorporated a perfect combination of ways to drive mindset shifts and new practical [...]
Data Activation is Hard: Is it a People, Process, or System issue?
Only 49% of marketers report being able to use data to guide marketing strategy. What do you think is going on? In a recent study, sponsored by SAS, MIT Sloan Management [...]
SMBs: How to Choose Technologies for Your Growth: Data, Marketing, and Sales
Data, Marketing, and Sales I've gotten a ton of questions over the past few months around: How to select technologies to support business growth. Here you go, SMB sales and [...]
