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Fundamental Issues in Sales and Marketing

Blog Fundamental Issues in Sales and Marketing  Sales, Marketing, and the BusinessSALES ISSUES: 1. Topline is stagnant 2. Margins are declining 3. I have unpredictable revenue CURRENT MARKETING TACTICS: 1. Tradeshows 2. Begging PR for mentions 3. Organic social posts 4. Weekly blogs (for their...

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Most Marketers Don’t Know Modern Marketing

Blog Most Marketers Don't Know Modern Marketing  Most marketers don’t know modern marketing. [One could have 5 years experience and be far more effective than someone with 10 years experience - if it was truly maximized learning.] Why? These are my guesses: 1. Their past companies never let...

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PLAYBOOK: Value Prop Testing

Blog Playbook: Value Prop Testing  Familiar with this business? - Growth from referrals has reached a plateau. - Cold calling doesn't work like it used to. - Haven't effectively hit the market proactively with their message yet. - Not sure what value prop will resonate with each persona. Here...

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Simcha Kackley as Interim CMO at LEI Home Enhancements

Blog Simcha Kackley as Interim CMO at LEI Home Enhancements   had the pleasure of serving in an interim CMO role this year at LEI Home Enhancements, leading both sales and marketing. What a joy it was to help a wonderful, family-focused and faith-driven company move to the next stage in their...

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Lead Generation

Let’s Calculate Your Buyer-Experience (BX) Score

Let’s Calculate Your Buyer-Experience (BX) Score Just answer 5 questions. 1 = Not at all 2 = A little 3 = Totally!  We do this well.     1.Do you know the journey your buyer is taking to purchase your solution? 2.Do you have content for each stage in the journey? 3.Are you capturing data...

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Are you still sending newsletters?

Blog Are you still sending newsletters?  If you’re sending a newsletter, you’re wasting time and hurting your brand. Why? 1. They are not personalized 2. They throw 10 things at you hoping 1 will stick 3. There is too much going on for you to read a newsletter What’s better: Segmented value...

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Your Agile Marketing: Health Check

Blog Your Agile Marketing: Health Check  I went through a certification this week for Agile Marketing in Minneapolis, and it was phenomenal! It incorporated a perfect combination of ways to drive mindset shifts and new practical frameworks that facilitate the process. Below showcases the 7...

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Sales Enablement

B2B Sales Turnover is 35%

Blog B2B Sales Turnover is 35% What can we do about it?  According to the Bridge Group, B2B salespeople turnover is 35%. While some turnover can be good, 35% is not sustainable and indicates there’s a problem. Many of the people surveyed said burnout was one of the key reasons for leaving a...

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