# Swivel

> B2B RevOps and go-to-market agency based in Cincinnati, Ohio. Swivel's proprietary RevOS™ framework (Foundation → Demand Gen → Human-Centric BD → Sales Enablement) helps service, tech, and manufacturing companies replace scattered vendors and disconnected tactics with one connected revenue system. Verified client results include $150M+ in pipeline driven.

## Company
- [Home](https://swivelteam.com/): Overview of Swivel's Revenue Operating System (RevOS™) and core value proposition
- [How It Works](https://swivelteam.com/how-it-works): How Swivel's RevOS system is built and delivered for a client's niche
- [Results](https://swivelteam.com/results): Client outcomes, ROI, and case study results
- [Pricing](https://swivelteam.com/pricing): Pricing structure and engagement model
- [About](https://swivelteam.com/about): Company background and team
- [Request an Audit](https://swivelteam.com/audit): Free revenue system audit offer

## Who Swivel Helps
- [For CEOs](https://swivelteam.com/why-swivel/for-ceos): How Swivel helps CEOs hit revenue targets
- [For Marketers](https://swivelteam.com/why-swivel/for-marketers/): How Swivel helps marketing teams and leaders
- [For Sales Leaders](https://swivelteam.com/why-swivel/for-sales-leaders): How Swivel helps sales leaders fill the calendar with quality meetings

## How Swivel Compares
- [vs. BDRs](https://swivelteam.com/vs-bdrs): Swivel's system compared to hiring BDRs
- [vs. Hiring More Reps](https://swivelteam.com/vs-hiring-more-reps): Swivel's system compared to hiring more sales reps
- [vs. Strategic Advisors](https://swivelteam.com/vs-strategic-advisors): Swivel's system compared to strategic advisors
- [vs. Sales Coaches](https://swivelteam.com/vs-sales-coaches): Swivel's system compared to sales coaches
- [vs. Siloed Marketing Tactics](https://swivelteam.com/vs-marketing-tactics): Swivel's system compared to disconnected marketing tactics

## Services
- [Revenue Operating System](https://swivelteam.com/professional-services/revenue-operating-system-swivel): Overview of the RevOS™ service offering
- [Cincinnati B2B Marketing Agency](https://swivelteam.com/professional-services/cincinnati-b2b-marketing-agency): B2B marketing agency services based in Cincinnati
- [B2B Demand Generation Agency](https://swivelteam.com/professional-services/demand-generation-agency-b2b): Demand generation services for B2B companies
- [ABM Agency for B2B SaaS](https://swivelteam.com/professional-services/abm-agency-b2b-saas): Account-based marketing services for B2B SaaS
- [HubSpot RevOps Agency](https://swivelteam.com/professional-services/hubspot-revops-agency): HubSpot-focused RevOps services
- [RevOps Agency for B2B SaaS](https://swivelteam.com/professional-services/revops-agency-b2b-saas): RevOps services for B2B SaaS companies

## Blog
- [Blog Index](https://swivelteam.com/resources#blog): Full archive of Swivel's B2B sales and marketing content
- [What Is a Revenue Operating System?](https://swivelteam.com/blog/what-is-a-revenue-operating-system): Defines the RevOS concept
- [Demand Capture vs. Demand Generation](https://swivelteam.com/blog/demand-capture-vs-generation): Explains the difference between the two
- [Demand Gen vs. RevOps vs. Growth Marketing](https://swivelteam.com/blog/demand-gen-vs-revops-vs-growth-marketing): Clarifies overlapping GTM terms
- [Get More Meetings From Warm Inbound Leads](https://swivelteam.com/blog/more-meetings-from-inbound): How to convert warm inbound leads into booked meetings
- [Why Is My Warm Lead Connect Rate So Low?](https://swivelteam.com/blog/improve-warm-lead-connect-rate): Diagnoses and fixes low connect rates
- [Why Do My Reps Have No Meetings Booked?](https://swivelteam.com/blog/why-reps-have-no-meetings-booked): Common causes of empty sales calendars
- [Hire a BDR vs. Build a BD System](https://swivelteam.com/blog/hire-a-bdr-vs-build-a-bd-system): Compares hiring a BDR to building a BD system
- [What Is CPQL?](https://swivelteam.com/blog/what-is-cpql): Defines cost per qualified lead
- [How to Calculate CPQL Across Google and Meta](https://swivelteam.com/blog/calculate-cpql-google-meta): Walks through CPQL calculation across ad platforms
- [Best HubSpot RevOps Agencies](https://swivelteam.com/blog/best-hubspot-revops-agencies): Comparison of top HubSpot RevOps agencies
- [Best B2B Sales & Cold-Calling Agencies](https://swivelteam.com/blog/best-b2b-sales-agencies): Comparison of B2B sales and cold-calling agencies
- [Kalungi, Directive, and Refine Labs Alternatives](https://swivelteam.com/blog/kalungi-directive-refine-labs-alternatives): Compares alternatives to these agencies
- [What Is a Sales Battlecard?](https://swivelteam.com/blog/what-is-a-sales-battlecard): Defines and explains sales battlecards
- [How to Build a B2B Revenue Plan](https://swivelteam.com/blog/build-b2b-revenue-plan): Steps to build a B2B revenue plan
- [What Is Closed-Loop Reporting?](https://swivelteam.com/blog/what-is-closed-loop-reporting): Defines closed-loop reporting
- [Replace Referral & Event-Based Pipeline](https://swivelteam.com/blog/replace-referral-event-pipeline): How to build pipeline beyond referrals and events
- [B2B Sales Turnover Rate](https://swivelteam.com/blog/b2b-sales-turnover-rate): Benchmarks for B2B sales rep turnover
- [How to Reduce Sales Rep Turnover](https://swivelteam.com/blog/reduce-sales-rep-turnover): Strategies to reduce rep turnover
- [How to Measure ABM Effectiveness](https://swivelteam.com/blog/measure-abm-effectiveness): Metrics for evaluating ABM programs
- [Using Intent Signals to Trigger Outbound](https://swivelteam.com/blog/intent-signals-trigger-outbound): How to act on buyer intent signals
- [First Meeting Sales Playbook](https://swivelteam.com/blog/first-meeting-sales-playbook): How to run a first sales meeting
- [Why Are BDR Response Rates Low?](https://swivelteam.com/blog/low-bdr-response-rates): Causes and fixes for low BDR response rates
- [Multichannel Email + LinkedIn Sequencing](https://swivelteam.com/blog/multichannel-email-linkedin-sequence): How to sequence outreach across channels
- [What Percent of Buyers Are In-Market?](https://swivelteam.com/blog/percent-buyers-in-market): Benchmarks on in-market buyer share
- [The Buyer Journey Before Sales Gets Involved](https://swivelteam.com/blog/buyer-journey-before-sales): What happens before a prospect talks to sales
- [How Many Touchpoints to Close a B2B Sale?](https://swivelteam.com/blog/b2b-touchpoints-to-sale): Benchmarks on B2B sales touchpoints
- [Connecting Calling Data to HubSpot](https://swivelteam.com/blog/connect-calling-data-hubspot): How to integrate call data with HubSpot
- [Auto-Qualifying Leads Against ICP in HubSpot](https://swivelteam.com/blog/auto-qualify-leads-icp-hubspot): Automating ICP qualification in HubSpot
- [Building a TAM and Tiering Accounts for ABM](https://swivelteam.com/blog/build-tam-tier-accounts-abm): How to build and tier a target account list
- [Signal-Based Outbound Strategy](https://swivelteam.com/blog/signal-based-outbound): Using signals to drive outbound targeting
- [CEO Questions About Revenue Systems](https://swivelteam.com/blog/ceo-questions): Key questions CEOs should ask about their GTM system
- [The CEO's Role in Revenue Growth](https://swivelteam.com/blog/ceo-roles): What CEOs should own in the revenue process
- [Warning Signs Your GTM System Needs Fixing](https://swivelteam.com/blog/warning-signs): Signals that a revenue system needs attention