by SimchaKackley | Jan 5, 2020 | Go to Market
Blog Fundamental Issues in Sales and Marketing Sales, Marketing, and the Business SALES ISSUES: 1. Topline is stagnant 2. Margins are declining 3. I have unpredictable revenue CURRENT MARKETING TACTICS: 1. Tradeshows 2. Begging PR for mentions 3. Organic social posts...
by SimchaKackley | Jan 5, 2020 | Go to Market
Blog Most Marketers Don’t Know Modern Marketing Most marketers don’t know modern marketing. [One could have 5 years experience and be far more effective than someone with 10 years experience – if it was truly maximized learning.] Why? These are my...
by SimchaKackley | Jan 5, 2020 | Go to Market
Blog Playbook: Value Prop Testing Familiar with this business? – Growth from referrals has reached a plateau. – Cold calling doesn’t work like it used to. – Haven’t effectively hit the market proactively with their message yet....
by SimchaKackley | Jan 5, 2020 | Go to Market
Blog Simcha Kackley as Interim CMO at LEI Home Enhancements had the pleasure of serving in an interim CMO role this year at LEI Home Enhancements, leading both sales and marketing. What a joy it was to help a wonderful, family-focused and faith-driven company...
by SimchaKackley | Dec 22, 2019 | Go to Market
Blog SMBs: How to Choose Technologies for Your Growth Data, Marketing, and Sales I’ve gotten a ton of questions over the past few months around: How to select technologies to support business growth. Here you go, SMB sales and marketing leaders. This is...
