Fundamental Issues in Sales and Marketing

Blog Fundamental Issues in Sales and Marketing  Sales, Marketing, and the Business SALES ISSUES: 1. Topline is stagnant 2. Margins are declining 3. I have unpredictable revenue CURRENT MARKETING TACTICS: 1. Tradeshows 2. Begging PR for mentions 3. Organic social posts...

Most Marketers Don’t Know Modern Marketing

Blog Most Marketers Don’t Know Modern Marketing   Most marketers don’t know modern marketing. [One could have 5 years experience and be far more effective than someone with 10 years experience – if it was truly maximized learning.] Why? These are my...

PLAYBOOK: Value Prop Testing

Blog Playbook: Value Prop Testing   Familiar with this business? – Growth from referrals has reached a plateau. – Cold calling doesn’t work like it used to. – Haven’t effectively hit the market proactively with their message yet....