Joining Swivel: David McGlynn

Swivel is happy to announce that David McGlynn will be joining the team as our newest Chief Strategist. Most recently, the senior vice president of strategy & marketing at Planes Companies, David is a highly energetic, senior marketer, brand strategist and unique...

Fundamental Issues in Sales and Marketing

Blog Fundamental Issues in Sales and Marketing  Sales, Marketing, and the Business SALES ISSUES: 1. Topline is stagnant 2. Margins are declining 3. I have unpredictable revenue CURRENT MARKETING TACTICS: 1. Tradeshows 2. Begging PR for mentions 3. Organic social posts...

Most Marketers Don’t Know Modern Marketing

Blog Most Marketers Don’t Know Modern Marketing   Most marketers don’t know modern marketing. [One could have 5 years experience and be far more effective than someone with 10 years experience – if it was truly maximized learning.] Why? These are my...

B2B Sales Turnover is 35%

Blog B2B Sales Turnover is 35% What can we do about it?   According to the Bridge Group, B2B salespeople turnover is 35%. While some turnover can be good, 35% is not sustainable and indicates there’s a problem. Many of the people surveyed said burnout was one of...