by SimchaKackley | May 9, 2020 | News
Swivel is happy to announce that David McGlynn will be joining the team as our newest Chief Strategist. Most recently, the senior vice president of strategy & marketing at Planes Companies, David is a highly energetic, senior marketer, brand strategist and unique...
by SimchaKackley | Feb 23, 2020 | Lead Generation
Let’s Calculate Your Buyer-Experience (BX) Score Just answer 5 questions. 1 = Not at all 2 = A little 3 = Totally! We do this well. 1.Do you know the journey your buyer is taking to purchase your solution? 2.Do you have content for each stage in the...
by SimchaKackley | Jan 5, 2020 | Go to Market
Blog Fundamental Issues in Sales and Marketing Sales, Marketing, and the Business SALES ISSUES: 1. Topline is stagnant 2. Margins are declining 3. I have unpredictable revenue CURRENT MARKETING TACTICS: 1. Tradeshows 2. Begging PR for mentions 3. Organic social posts...
by SimchaKackley | Jan 5, 2020 | Go to Market
Blog Most Marketers Don’t Know Modern Marketing Most marketers don’t know modern marketing. [One could have 5 years experience and be far more effective than someone with 10 years experience – if it was truly maximized learning.] Why? These are my...
by SimchaKackley | Jan 5, 2020 | Sales Enablement
Blog B2B Sales Turnover is 35% What can we do about it? According to the Bridge Group, B2B salespeople turnover is 35%. While some turnover can be good, 35% is not sustainable and indicates there’s a problem. Many of the people surveyed said burnout was one of...
