About US

About Swivel

The Founder

Simcha Kackley

Founder, Chief Strategist

 

  • 15+ years of Marketing leadership experience with a focus on lead generation and bringing together “A” talent to make it happen
  • Previous Roles: CMO LEI Home Enhancements, Director of Marketing at Champion Windows, VP Sales & Marketing at IronRoad, VP Marketing at The Business Backer, Director of Marketing at iSqFt
  • American Marketing Association (AMA) President 3-Year Term (2014-2017)
  • CMO Roundtable Member with Cincinnati Chamber
  • 2018 Award Winner for Digital and Sales Enablement at Champion Windows, Cincinnati AMA Pinnacle Awards
  • Strengths Finder: Arranger, Strategic, Activator, Responsibility, Relator
  • Myers-Briggs: ENTJ (extroversion, intuition, thinking, judgment)
  • Online Marketing Certified Professional and Trainer

Founding Story

Founded in 2018

“In 2018, after my 5th Sales & Marketing leadership position in Cincinnati, I realized that too many companies waste time, talent and energy on the WRONG growth strategies.

I hear CEOs say, “Let’s just hire another sales rep. John just didn’t cut it this year.”

Sales reps are not being set up to succeed.

There’s a better way.   A way that is repeatable, and gives sales their mojo back.  They need to be set up for success. Buyer landscape has changed.

That’s why we created a modern method to sales growth for SMBs. Think of it like pivoting, but frictionless.  

I know what you’re thinking, “You’re just like the rest.” 

We are NOT a digital agency. NOT a tech agency. NOT a sales training agency.

Instead, we bring strategies together, all focused on sales enablement:

Perhaps, we are a

“Holistic, Growth-Focused Sales Enablement Agency”

– Simcha Kackley, Founder & Chief Strategist

Certifications

Values

Enjoy the Process

No use doing the work, if we’re not having fun.  

Go the Extra Mile

We only work with a handful of clients at a time. That means we are fully immersed in their businesses, and we are always going above and beyond — for both the end consumer and for the client. 

Do What's Right

Enough said.