Swivel [ swiv-uhl ]

Verb: To pivot, but frictionless with team alignment and market-validation along the way

Swivel [ swiv-uhl ]

Verb: To pivot, but frictionless with team alignment and market-validation along the way

With Swivel, you move:

QUICKLY

We employ Agile Practices to ensure your go-to-market strategy matches the current needs of your customers.

TOGETHER

We collaborate with your team to customize every aspect of your growth system to ensure your team has the excitement and know-how to successfully engage with prospects and customers.

CONFIDENTLY

Building the right growth system requires expertise. Our people, proprietary processes and technology experience give you confidence you deserve.

Our People

Swivel serves as team extensions to optimize people, process, and technology. We have the best of the best. That is how a modern-day partner should be – no employees, just partners.

Simcha

Founder & Chief Strategist

Your results-driven guide with 15+ years of leadership experience in transforming companies from brute-force to scalable growth.

FUN FACT: Born in Jerusalem, and her name means “joy and happiness.”

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Gracia

Growth System Director

Your content & strategy expert, focused on taking complex information and sharing it in a simplified way that attracts your ideal customer, sparks engagement, and moves them down the funnel.

FUN FACT: She’s always had a fascination with language and has studied Spanish, Latin, Japanese, German, Norwegian, ASL, and Russian.

Colleen

Growth System Manager

Your marketing expert with a passion to create impactful content that attracts, generates, and converts the right leads—while keeping your team organized, informed, and on track.

FUN FACT: Colleen has dabbled in audio narration and voice-over work, being featured on various podcasts and videos. She really enjoys it and would love to keep growing in this space!

Candace

Growth System Manager

Your marketing expert with a background in communication and media production, focused on using her combination of creative and strategic thinking to develop impactful content to attract your ideal customers.

FUN FACT: Candace played in Spain’s 2019 National Lacrosse Tournament. She came home with a passion for language, culture, and exploration!

Emily

Growth Operations Manager

Your marketing & sales growth expert, passionate about increasing sales with qualified leads and automation so you can focus on what your business does best.

FUN FACT: Emily loves to travel and play golf. She has attended over 8 PGA Tour Events & PGA Championships, including the Ryder Cup in Paris, France. She hopes to add more to her travels.

Brian

Developer

Your award-winning art director with 20+ years of design & web development experience, and a master of creating a greater UX and promoting strong brand appeal.

FUN FACT: In addition to building websites, Brian has also built TWO actual houses.

Sara

Digital Media

Your cutting-edge media strategist for leveraging Google, Facebook, Instagram, Bing and other paid media opportunities. She’s been driving growth for enterprise brands for 14 years.

FUN FACT: Was named Razzle Dazzles Rice Krispies Most Magical Kid in America. She performed in Vegas as part of her prize and made cereal disappear on The Today Show!

Logan

Growth System Analyst

Your marketing specialist and Excel whiz with an enthusiasm for solving difficult problems, streamlining back end marketing operations, and uncovering impactful insights to inform strategic decisions.

FUN FACT: Logan’s favorite place that he has traveled to is Alaska.

Eric

SEO and Content Strategist

Your results-driven strategist with 20+ years of performance marketing experience, including a former US President of a top 5 global performance marketing agency.

FUN FACT: Loves golf and technology so much that he recently built a golf simulator in his home from just a kit. Now he plays rain or shine.

Addy

Designer

Your graphic designer with a passion for bringing brands to life in ways that will attract and excite your target audience, while enhancing your brand reputation.

FUN FACT: Addison plays the bass guitar as a hobby, and used to row on a crew team competitively in high school!

Claire

Growth Systems Coordinator

Your marketing specialist with a passion for all things B2B marketing, lending support to both the creative and analytical teams to enhance your campaigns and drive better results.

FUN FACT: Claire can play three instruments: Piano, Ukulele, and Bass

Who We Work With

You know your industry. We know our system. We help you transform customer generation into repeatable, short-term and long-term strategies with best in class sales and marketing.

B2B 20M – 200M Annual Revenue

High Average Ticket & Highly Considered Purchase

Sales Team Ready to Evolve

Our Beliefs

Scaling sales before there is a pipeline is backwards.

Our analysis and interviews reveal current stat, competitive benchmarks, and opportunity areas to drive growth.

Cold prospecting doesn’t work

Forget “one size fits all.” We deliver a tailored approach to fit your team’s challenges that has the flexibility to lever up and down.

Generating demand is harder than capturing demand.

We are accountable for business outcomes and driving change in your organization.

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Why Swivel

“In 2018, after my 5th Sales & Marketing leadership position in Cincinnati, I realized that too many companies waste time, talent and energy on the WRONG growth strategies. I hear CEOs say, “Let’s just hire another sales rep. John just didn’t cut it this year.”

Sales reps are not being set up to succeed. There’s a better way. A way that is repeatable and gives sales their mojo back. They need to be set up for success. Buyer landscape has changed. That’s why we created a modern method to sales growth for SMBs. Think of it like pivoting, but frictionless. I know what you’re thinking, ‘You’re just like the rest.’ We are NOT a digital agency. NOT a tech agency. NOT a sales training agency. Instead we bring strategies together, all focused on sales enablement: Perhaps, we are a “Holistic, Growth-Focused Sales Enablement Agency”

Simcha Kackley
Swivel, Founder & CEO