SLAs (service level agreements) typically do not exist between a sales and marketing team

But they absolutely should –– especially when starting a new sales & marketing approach.

However, before you jump right into having an SLA, you need to do a pilot first.

You may be wondering, “But why?”

Because we want the flexibility and time to learn and pivot our strategy if we need to.

You’re probably thinking, “Well, how long should this pilot be?”

A 90 day period is ideal. Because it allows you the time to gain a clearer picture on what SLA would make the most sense.

How would an SLA impact your sales success?