How can you scale your sales outreach when you only have so many people on your sales team?

Strategic use of automation tools.

Make your automation meaningful — spam won’t drive the connections you want or need.

Instead, try short, personalized automated email responses or automation through LinkedIn Sales Navigator to start meaningful conversations.

Save heavier efforts, like personalized videos, for the prospects that are further down the funnel in the evaluate stage.

Putting the right level of effort and attention in the right places of your funnel can make all the difference.