Hot take: You cannot experience growth without healthy collaboration between both sales & marketing.

But, what does healthy collaboration look like?

✅ Weekly meetings! (with productive agendas)
Alignment on definitions of lead stages and SLAs for each
✅ Defining buyer journey, refining messaging, guarantees and offers, and continuing to create valuable content for each buying stage (e.g. Consideration & Evaluate stages)
✅ Talking about real leads, quality, and how to move them to closed-won! (Hint- Disc. questions and offers are important)

The result? Growth in revenue and more collaborative winning teams.