HOT TAKE: LinkedIn 1st connections win every time over InMails.

1. Define your ideal customer profile (ICP) in LinkedIn Sales Nav
2. Connection Requests

Then, once you are 1st connections with those within your ICP…

– you can engage with them in a more natural and real way
– they see your posts in their timeline

The benefits of direct messages to 1st connections are MASSIVE!

InMails can appear to be sales-y and immediately turn people off, while 1st connections feel more personable—in turn, giving you a higher chance of engagement!

How many of you immediately delete or ignore those messages that come in as InMails?