Swivel is happy to announce that David McGlynn will be joining the team as our newest Chief Strategist.
Most recently, the senior vice president of strategy & marketing at Planes Companies, David is a highly energetic, senior marketer, brand strategist and unique creative with over 20 years of marketing, business strategy, change-management & franchise leadership experience. He has held executive marketing positions with Fortune 1000 brands and 3 global advertising agencies including: Staples, Subway Restaurants, YUM! Brands (Taco Bell, KFC, Pizza Hut & Long John Silver’s), G2 Advertising (Southwest Airlines, Aetna, Waste Management & Excel Energy) and Leo Burnett (McDonald’s).
He is an entrepreneurial and dynamic leader who brings a proven, results oriented approach for driving compounded top-line growth, over-achieving ROI objectives, managing global marketing budgets in excess of $260MM and leading award-winning marketing & advertising teams of 600+ team members.
Most recently, David was recognized as a Top 50 Global Marketer of 2020.
The work he did in developing Planes’ culture transformation; a customer-centric, T.E.A.M. initiative that integrated core principles, business practices & branding into a transformational, go-to-market business strategy, was published in The Energy Bus Field Guide (Wiley Publisher December 2017) by Jon Gordon & Amy P Kelly as a featured case study. His culture & internal team leadership also led the organization in being recognized as a Top Workplace in Cincinnati for 7 consecutive years, 2014 – 2020.
He was a featured speaker at the Connect CMO Leadership Summit in Chicago in 2018, where he led a discussion on the use of core principles and buyer journeys to transform customer engagement & drive business performance. In addition, he was a regular guest lecturer at the University of Cincinnati, Linder Business School from 2012 – 2014, leading discussions on “Creating Effective B2B Marketing Plans” and “The Value of Effective Experiential Brand Experiences.”
He currently resides in Cincinnati OH with his wife Kristin and their two Boston terriers Roxy & Stella. Swivel couldn’t be happier to have someone with David’s talent and experience join the team!