Just answer 5 questions.
1 = Not at all
2 = A little
3 = Totally! We do this well.
- Do you know the journey your buyer is taking to purchase your solution?
- Do you have content for each stage in the journey?
- Are you capturing data on buyer stage? Buyer need? Buyer persona?
- Is your design team given a clear Buyer Persona / Stage / Next Step in Journey for each design brief?
- Have you deployed a buyer-centric digital experience with all of this in mind?
Now, calculate your score.