Just answer 5 questions.

1 = Not at all

2 = A little

3 = Totally!  We do this well.

  1. Do you know the journey your buyer is taking to purchase your solution?
  2. Do you have content for each stage in the journey?
  3. Are you capturing data on buyer stage? Buyer need?  Buyer persona?
  4. Is your design team given a clear Buyer Persona / Stage / Next Step in Journey for each design brief?
  5. Have you deployed a buyer-centric digital experience with all of this in mind?

Now, calculate your score.