Blog

Simcha Kackley as Interim CMO at LEI Home Enhancements

 

 had the pleasure of serving in an interim CMO role this year at LEI Home Enhancements, leading both sales and marketing. What a joy it was to help a wonderful, family-focused and faith-driven company move to the next stage in their business. LEI has 33+ locations in which they design, build, and install windows and doors for residential consumers – purchasing windows is a highly considered purchase with a high ticket price.  

#leadership #growthmarketing #sales 

The Accomplishments We Had Together…

A heartfelt thank you to Rob Keller and Marc Longworth, Owners at LEI, for supporting these accomplishments, and a thank you to the entire team on the collaboration towards these. We couldn’t have done it without team effort. We know teamwork makes the dream work!!

1.      3-Year Plan with Marketing Budget and ROI Forecasts

2.      Foundation Around Tracking Results from Prospects to Sales

3.      Unique Differentiated Messaging Test Strategy with Various Concepts in an Industry that is a “Sea of Sameness”

4.      Fresh Customer Experience to Differentiate LEI

5.      Launch Plan for Salesforce CRM Nationwide

6.      Tighter Alignment Between Sales and Marketing – E.g. Process for Connecting Prospects to Sales More Efficiently and New Closing Techniques

The Testimonials…

Rob Keller, Owner at LEI: “Hard working professional who excels digital marketing and teamcollaboration! Gifted, driven, and an excellent asset in marketing!”

Boyd Prucha, Sales at LEI: “I will say working for Simcha was an extremely rewarding experience! She brought much needed innovation and technology to our company. We are all still benefiting from her outstanding leadership. Her cheerful demeanor was consistent each day. Her level of care and concern was refreshing. Simcha was as willing to learn from each of us all while diligently directing our division. Simcha is a true professional and any corporation would be lucky to have her!”

Dustin Barron, Sales at LEI: “Simcha was always a leader of positivity and full of life. she hadbrought a fresh take to a classic business model, and was alwaysthinking outside the box to achieve the goals we had”

Uli Seuster, Franchise Owner at LEI: “I had the privilege of working with Simcha as Chief MarketingOfficer. Simcha has always executed at a high standard withenthusiasm and commitment. She is very receptive to suggestionsfrom the field, and very responsive to requests for information. Iwould confidently recommend Simcha to any company.”

Sharima Diaz, Social Media Manager at LEI: “Simcha was an amazing CMO. She bridged the gap between all departments and had us all rowing in one direction. She also implemented various marketing strategies to help us grow. She is an amazing leader for a few reasons: (1) she truly listens and incorporates ideas that make sense and drive the business forward, (2) she gives clear direction and guidance, (3) her positivity and energy is contagious!! It was a joy to work with her. “

 

 

Read more like this

Joining Swivel: David McGlynn

Swivel is happy to announce that David McGlynn will be joining the team as our newest Chief Strategist. Most recently, the senior vice president of strategy & marketing at Planes Companies, David is a highly energetic, senior marketer, brand strategist and unique...

Fundamental Issues in Sales and Marketing

Blog Fundamental Issues in Sales and Marketing  Sales, Marketing, and the BusinessSALES ISSUES: 1. Topline is stagnant 2. Margins are declining 3. I have unpredictable revenue CURRENT MARKETING TACTICS: 1. Tradeshows 2. Begging PR for mentions 3. Organic social posts...

Most Marketers Don’t Know Modern Marketing

Blog Most Marketers Don't Know Modern Marketing  Most marketers don’t know modern marketing. [One could have 5 years experience and be far more effective than someone with 10 years experience - if it was truly maximized learning.] Why? These are my guesses: 1....

B2B Sales Turnover is 35%

Blog B2B Sales Turnover is 35% What can we do about it?  According to the Bridge Group, B2B salespeople turnover is 35%. While some turnover can be good, 35% is not sustainable and indicates there’s a problem. Many of the people surveyed said burnout was one of...

PLAYBOOK: Value Prop Testing

Blog Playbook: Value Prop Testing  Familiar with this business? - Growth from referrals has reached a plateau. - Cold calling doesn't work like it used to. - Haven't effectively hit the market proactively with their message yet. - Not sure what value prop will...