What can we do about it?
According to the Bridge Group, B2B salespeople turnover is 35%. While some turnover can be good, 35% is not sustainable and indicates there’s a problem.
Many of the people surveyed said burnout was one of the key reasons for leaving a company. How are you setting your sales team up for success?
Note: Just pushing for stronger results doesn’t work.
Here are some ways you can help them:
- Strong Pipeline
- Data Triggers on Your Target Accounts
- Real-Time Engaged Prospect Alerts
- Content for Each Stage (e.g. strong case studies, comparison sheets against competition)
- Script Recommendations Based on Prospect Activity Most Important: Mindset matters. Imagine the additional lift from your Sales team simply from a better mindset (from having a higher close rate from these strategies, as well as your investment in them to succeed).
This is all summed up in the term: Sales Enablement. (Some folks think just #4 is Sales Enablement)
What would you add?